12 June 2025

Let's Go Fishing

 

Fishbone (Ishikawa) diagrams: 

5 steps to find causes of complex business problems

Use these simple yet powerful tools to identify and analyze the root causes of challenges
Can a fishbone help you solve complex problems in your business? Kaoru Ishikawa thought so. Ishikawa was a legendary Japanese management guru who revolutionized quality management.

One of his inventions was the fishbone diagram, also known as an Ishikawa diagram. Operational efficiency experts worldwide use this simple yet powerful tool to find, visualize and analyze underlying causes of business challenges and develop solutions.

It’s called a fishbone diagram because possible causes of the problem are written on an image that looks like the bones of a fish. The head represents the problem, while each bone of the fish is a function or department of the business.

A fishbone diagram is a highly visual tool that can spark great conversations, helps you zero in on the root cause of problems across multiple functions and leads to many ‘aha’ moments for your team.

Manuel Gogolin

Co-Lead Impact, Growth and Productivity, BDC

What is a fishbone diagram?

“A fishbone diagram is a highly visual tool that can spark great conversations, helps you zero in on the root cause of problems across multiple functions and leads to many ‘aha’ moments for your team,” “A lot of organizations have their heads down focusing on day-to-day operations and just dealing with the symptoms of problems. A fishbone diagram provides an opportunity to step back, brainstorm around key challenges and drill down to the root causes so problems don’t keep resurfacing.”

5 steps to using the fishbone diagram for problem solving

Here we break down the problem-solving process using the fishbone diagram into five steps.

1) Involve your team

Engage your team in the exercise from the beginning.

  • Employee involvement helps build consensus around the nature of problem being addressed, underlying causes and solutions.
  • You get input from each function that may be responsible for causing the problem.
  • It’s consistent with the lean methodology. One of the three key tenets of lean is to involve the people closest to a problem who deal with it every day.

Five to 10 people are typically involved in a fishbone exercise. This should include members of the leadership team and people from other functional areas of the business. While a facilitator with experience in operational efficiency can lead the process, this exercise can also be done whenever a problem surfaces. Contact us should you need assistance: nevillesol@icloud.com

Teams can meet in person and work with a fishbone diagram put up on a wall, using sticky notes. The exercise can also be effective in a virtual environment.

2) Describe the problem statement

Next, the team should get consensus on the issue to be discussed and articulate it in a clear, concise problem statement. This should be no more than a short sentence and is typically written on a sticky note that is put at the head of the fish.

Problems most commonly have to do with one of three areas:

  • costs
  • timeliness (e.g. lead time)
  • quality

Example problem statements might read:

  • our invoicing process is too slow
  • lead time is too long
  • we’re running out of room in our facility
  • customer satisfaction has declined
  • warranty claims are too high
  • our cash flow management is poor

3) Decide on the major factors

Now it’s time to define the “bones” of the fish. These are called the “major factors.” Each bone represents a function or department of the business. There’s no set list or number of major factors, though some common definitions do exist. With your team, pick a set of categories that are the most relevant for your problem or company. Some common examples:

  • 5 M’s: manpower (people), machines, material, method and measurement (process)
  • 8 M’s: same as 5 M’s plus mission (purpose), management (leadership) and maintenance
  • 7 P’s: properties, people, place, product, physical evidence, promotion and price
  • 4 S’s: surroundings, suppliers, systems and skills

Label each bone of the fish with a major factor.

Example of a 5M fishbone (Ishikawa) diagram


4) Identify possible causes

Going one major factor at a time, each participant uses a real or virtual sticky note to write down possible causes of the problem in that function. If invoicing is slow, causes in the manpower (people) bucket could include insufficient personnel, inadequate training and poor support from other departments.

Add a sticky note on the manpower bone for each cause, then work your way through the rest of the major factors. The facilitator should clarify any stick notes that are unclear and make sure they’re put on the right bone. Some bones may end up with more possible causes than other bones.

The facilitator can encourage further discussion by using the “five whys” method—asking “why” at least five times to find the root cause of a problem. For example, if a possible cause of slow invoicing is that you’re short-staffed, the process could look like this:

Q1: Why is invoicing slow?

A: We’re short-staffed.

Q2: Why are we short-staffed?

A: Sales have increased, and we don’t have enough people in billing to keep up.

Q3: Why don’t we have enough people?

A: Turnover is high.

And so on at least five times altogether. For simpler problems, the five-whys technique can also be used in place of a complete fishbone analysis. The latter is better suited to more complex problems or those involving multiple functions in the business.

5) Choose the top causes

Now go through the bones one by one and discuss the causes. Consolidate causes that are similar and talk about relationships between causes to trace them back to underlying issues.

Then make a short list of the top five underlying causes. To do this, you can develop a consensus, or you can give every participant one or more votes and tally up the results. You can also use Pareto analysis to identify issues that have the biggest impact on your business. It’s helpful to summarize the results in a findings report.

With the top causes chosen, you can develop solutions to address the causes and an action plan for implementing initiatives.

“Avoid getting to solutions too quickly,”  “People sometimes have an automatic tendency to start thinking about solutions right away. It’s important to finish the root cause analysis first to identify and prioritize the causes of the issue so the solutions are effective.”

Want to get more information and advice to help solve your operational problems? Sign up for our free guide to learn more about the basics of operational efficiency or fill out a form to start talking with one of our experts.

For more information or to book a free coaching session, see the links on the side menu.


04 June 2025

Don’t Follow the Crowd:

 

Starting a business in 2025 is an exciting and potentially rewarding journey. Whether you’re a seasoned entrepreneur or new to the game, there’s no denying the potential of a successful startup.

With the right preparation and dedication, you can make your dream of owning a business a reality. Today, we’ll explore the many steps needed to start a business in 2025. 

We show you a simple step-by-step guide on writing a business plan, advice on creating a brand book and website, and tips on finding the perfect business name.

By the end of this article, you’ll have a comprehensive understanding of the key elements needed to have startup success in 2025.

Here’s the Best Way to Create Startup Success in 2025

1 Validate your Buisness Idea
Finding the right business idea is the first step to starting a business in 2025. Popular startup ideas include e-commerce, software development, and services. However, it’s important to find a business idea that aligns with your strengths and passions.

Testing out startup ideas can help you find the perfect business for you. Try out different business ideas and brainstorm potential problems that customers may face. This will help you find the business idea that best fits your unique skills and interests. To take advantage of our free coaching session to brainstorm your idea, feel free to book a session here.

For example, if you’re passionate about photography, you could start a business offering photography services and products.

You may consider creating an e-commerce store, offering photography editing services, or creating an online course to teach others photography.

Think through the potential problems that customers may have with these services and how your business can offer solutions.


Make sure you research your competitors’ brands, products, services, pricing, and distribution channels. For example, if you’re starting a photography business, you may research popular photography services and products already in the market.

You may also research what their customers are saying about them and their competitive advantages. Identifying your competitors’ weaknesses can help you determine where you can differentiate your business.

3 Visit Competitors

Visit at a minimum two businesses that sell products or services like the ones you desire to sell. Pick businesses that are not near your town so that they will have the freedom to share information with you. Be honest and tell them that you are visiting them to get advice because you are planning to open a similar business as they have, but not near them. Be specific where your business will be located. Dont be surprised if some people may not want to share all this information. Obviously take whatever information they will give you. 

4 Plan Your Production Process Planning your production process is essential for efficiency and quality control. Here’s a structured approach:
a. Labour 
b.Materials and Supplies
c. Equipment
d. Work Area
e. Production Process
Theses points can be further analysed, for a more detailed description and analysis, take advantage of our free coaching session to brainstorm your idea, feel free to book a session here

5 Plan Your Costs
Understanding the Importance of cost planning is a crucial aspect when it comes to managing finances and ensuring the success of any project or business. Cost planning involves analyzing and estimating the expenses associated with a starting a business,, allowing for effective budgeting and resource allocationFrom a business perspective, cost planning helps in determining the feasibility and profitability of a project. By carefully assessing the costs involved, byusiness startuppreneurs can make informed decisions regarding pricing, investment, and resource allocation. It enables businesses to identify potential cost-saving opportunities and optimize their financial resources.


6 The LEAN Business Canvas

A Lean Business Canvas is a streamlined tool for entrepreneurs to map out their business model efficiently. Here’s why it’s beneficial:
- Simplifies Planning – It condenses complex business strategies into a single-page framework.
- Focuses on Key Elements – Prioritizes customer problems, solutions, and revenue streams.
- Encourages Agility – Helps businesses adapt quickly to market changes.
- Reduces Risk – Identifies potential pitfalls early in the process.
- Enhances Communication – Makes it easier to share ideas with stakeholders.
It’s particularly useful for startups looking to refine their business model without getting bogged down in lengthy documentation.

To learn more on the above process, take advantage of our free coaching session to brainstorm your idea, feel free to book a session here.

Conclusion
Startup success requires dedication and preparation. It’s important to find the perfect business idea that aligns with your skills and passions, create a LEAN business canvas, perform competitive analysis, create a brand book, plan your costs, and find the perfect name.
If you follow the simple paths outlined in this article, you’ll be on the right path to launching a successful business in 2025.

Write to us on nevillesol@icloud for our free branding booklet and the LEAN canvas model description.

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