Coaching In Business – Your Secret Weapon
Something that is taken for granted in the massive business that is international competitive sport is the vital impact that a coach makes on individual and team performance… and your business is really no different!
Coaching in business! As I said, we've all heard of a coach, in terms of
a football team, an athlete, tennis player or swimmer, but for a business
owner, that's still a new one! As business moves through the 21st Century
and with continually increasing customer expectations and demands, it is clear
that the world is a more challenging place.
What sort of businesses would benefit?
Well, not just business which is struggling – all businesses can benefit
from the services of a professional business coach.
Whether it’s a business which is seeking
to avoid decline, one which is growing strongly, or a business that is
successful but wanting to change its direction or improve how it deals with
(and retains) it’s customers, working with a coach can have a huge impact.
I like to think of a business coach as rather like a “virtual” non-executive
director… they're not there as consultants, they don't want to run or take your
business over – they want to help you get the best returns from your investment.
A business coach or executive coach will work
with you, focusing on your strengths, look for areas to improve your skills and
knowledge, help you set and plan achievable goals and teach you how to track
your progress as you move along your chosen path. They'll also motivate
you and your team to make the very best of your business based on your own
values, beliefs and vision.
If you were a professional (or a challenging amateur) sportsman who already had
the skills needed to play your sport but wanted to get better at your game,
you'd hire a coach, how many golfers have had a lesson from a coach and not
found some benefit? A business coach
will do the same thing for you in your business, using their experience and
knowledge to help you find solutions that will help you get achieve your full
potential. They'll act as advisor and confidant - they'll be your unreasonable
friend! They'll look at your business with an unbiased eye guiding you in
everything from time management and performance improvement to team motivation
and conflict resolution.
You may be thinking…"but they won't know anything about my business - it's
unique!" Well that's what business owners think - but in reality, you
are the expert in your business, your coach is the independent and
skilled catalyst to help you get the most from your business. Going back
to the sporting analogy (although a touch topical right now for the wrong
reasons!)… Not many people know who Hank Haney is in golf. You may know
he was Tiger Woods' golf coach at the height of his career - he isn't as good
at golf as Woods, but he's been a crucial part of his success in his golfing
career to date.
As with any business investment, you will be looking for a good return on your
investment - your coach will be focused on delivering value - real bottom line
improvement. Coaching has been shown time and time again to be one of the
most effective ways of adding value in business.
Let's not forget the theme of this month’s newsletter… Customer Service
Excellence – getting your team to work with your coach can help ensure the
consistent delivery of exceptional customer service – with your team being
motivated, taking ownership and truly believing in delivering your vision for
sector leading service to your customers that always exceeds their expectations.
So… a business coach can be your secret weapon in growing your business and
looking after your crucial customer base… helping you to outshine the
competition in all respects. Think about
it carefully… All those winning sporting icons can’t be wrong – isn’t it about
time that you became champion in your chosen field?
A Business Coach… Your Secret Weapon - Get one
soon before the competition beat you to it!!
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