The Best Pitch Deck Ever

 

In 2022, 47 percent of startups failed due to a lack of funding. If you’re feeling uneasy about nailing your next startup presentation, we feel your pain.

We won’t lie to you; raising funds is one of the most nerve-racking parts of building a startup. Sadly, that’s something most startups will do at one point or another. Your big idea has existed in your mind for a while. You’ve probably even built an MVP that’s already gaining traction.

But to scale, you need funding, which is why you need a pitch deck to bring your idea to life in the minds of potential investors. We’re here to give you a much-needed leg up on fundraising. 

In this article, we’ll show you how to nail your next startup presentation.

The Basics of a Startup Presentation

A startup presentation, also known as a pitch deck, is a concise and visual summary of your business concept that you show to prospective investors to convince them to fund your business.

Although potential customers can also be the target audience, we will concentrate on VCs (Venture Capitalists) and angel investors in this article.

A pitch deck typically contains information about your target market, your product’s specifications, your general vision, and the problem your product is attempting to solve.

But let’s be more realistic: A startup presentation will not get you an immediate funding. You know, no one moves on to signing payment immediately after the presentation. 

So this is more about grabbing investors’ attention and securing the next meeting—without this, you most likely won’t advance to the funding stage.

Having said that, pitching to investors isn’t the same as pitching to customers. Let’s take a cursory glance at the differences between the two.

Here is a quick rundown of the differences between pitching to either of the two:

• Audience: The primary distinction lies in the target audience. When pitching to investors, your audience consists of potential financial backers who are primarily interested in the business’s financial viability, growth potential, and return on investment. On the other hand, when pitching to customers, your audience comprises individuals or organizations that are potential consumers of your product or service. They are more concerned with the value proposition, benefits, and features of the offering.
• Objective: The objective of pitching to investors is typically to secure funding for your business. Conversely, when pitching to customers, the primary goal is to generate interest and persuade them to purchase your product or service.
• Language and tone: The language and tone of the pitch will vary based on the audience. When pitching to investors, you need to adopt a more analytical and financial tone. In contrast, when doing sales presentations, the language should be more relatable and customer-centric, addressing their emotions, desires, and aspirations and using a tone that resonates with them.

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